Targeted e-Mail Marketing

Gone are the days of placing an advertisement  on television, on a diner placemat, or in a periodical  with no control of who will see it..!

With targeted email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.

This service from us shall entail to well devise your marketing message to key decision-makers in your target market segment; we will send your email to a targeted segment of our email subscriber list, giving you the opportunity to exclusively reach the people, who really matters to your business.

Why Targeted E-mail Marketing?

• Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.
• A precise and valuable metrics can be calculated by having the delivery rate, open rate, click rate,bounce rate and unsubscribes as well.
• The 5 R’s of Targeted E-mail Marketing :
  1. Relevance – The targeted e-mails are send to the audience who are relevant for that particular information. This makes a connectivity of the customer to the e-mail as it will consist of the information of his interest.
  2. Response – As the e-mail is relevant to the customer so there are much chances that the person will open the e-mail to know more about its content.
  3. Revenue – More number of registrations will definitely lead to more revenue.
  4. Relationship – In targeted e-mail marketing we can include the name of the customer by directly building a relationship with them and also by providing them with the necessary information.
  5. Retention – Since we have developed a relationship with our subscribers so the return ratio is maximum to our portals as they are keen to know more about the latest happenings.